The Unveiling. The Establishment.

Formerly Monte’s nightclub, The Establishment, unveiled last night.

The venue has the look and feel of a downtown loft, and that was the vision of owners Paul and David Reinert had for this reinvented locale. They took something that was once old, added polish, and made it shiny and cool again. Historic character, industrial details, but yet timeless attributes and repurposed furnishings. A comfortable place with a spice of style.

The patrons enjoyed signature hand-crafted cocktails, specialty beers, and excellent music.

Ashley Cole Design, a Grand Rapids firm, designed The Establishment along with Dan Carlson serving as general contractor. Cole’s design and Carlson’s work  emphasizes the use of reclaimed materials and highlights the existing attributes of the historic building. The venue is modeled after a loft in New York’s trendy SOHO district.

The Establishment is located at 438 Bridge St. NW. The Reinert boys also own O’Toole’s Public House, 448 Bridge St. NW, and Rockwell’s and Republic, 45 S. Division.

Visit their website: http://www.theestablishmentgr.com

Find them on Facebook: theestablishment